Privacy Policy

1. Introduction

We respect your privacy. This policy explains what information we collect when you visit our website, how we use it, and your choices. It applies to this site and to the contact form you may submit.

2. Information we collect

• Contact details you submit: name, email, company, and message from our contact form.
• Usage data: basic, aggregated information about how the site is used (e.g., pages viewed, approximate geography from IP, device/browser). We aim to keep this data minimal and non-identifying.
• Technical data: IP address and user agent may be processed by our hosting provider for security and reliability.

3. How we use your information

• Respond to your inquiries and provide requested information.
• Operate, maintain, and improve the website.
• Protect against malicious or fraudulent activity.
• Comply with legal obligations.

4. Legal bases

If you are in the EEA/UK, we process personal data based on: (i) consent (when you submit the contact form), (ii) legitimate interests (site security, basic analytics), and (iii) legal obligations where applicable.

5. Cookies and analytics

We aim to use privacy-friendly approaches. If cookies or third‑party analytics are enabled, they are used only to understand site performance and are not used to build marketing profiles across sites. You can control cookies through your browser settings.

6. Sharing your information

We do not sell your data. We may share limited information with service providers who help us run the site (e.g., hosting, email). These providers may only process your data on our instructions and must protect it.

7. Data retention

We keep contact submissions for as long as needed to respond and for reasonable backup, audit, and legal purposes. Usage data may be retained in aggregate form.

8. Security

We use appropriate technical and organizational measures to protect your information. No method of transmission or storage is 100% secure, but we work to safeguard your data.

9. International transfers

Our service providers may operate globally. Where required, we implement safeguards for international data transfers, such as standard contractual clauses.

10. Your rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal data, and to object or request portability. To exercise these rights, contact us using the details below.

11. Contact

For privacy requests, please email us at hello@backendandbeyond.com.

12. Changes to this policy

We may update this policy from time to time. The “Last updated” date above reflects the latest version.